SEO and GEO Services: Rank on Google, Get Cited by AI
Technical SEO, on-page optimisation and generative engine optimization (GEO) for B2B tech and consumer brands, so buyers find you on Google and in ChatGPT, Perplexity, Gemini and Google AI Overviews.
Trusted by Over 100+ Brands
Search Has Changed. Most Sites Haven’t.
Buyers now research on Google and in AI assistants. Sites built only for old-style SEO are losing visibility in both.
01
Technical Issues Hold Rankings Back
Slow pages, crawl problems and missing schema stop good pages from ranking, however strong the content is.
02
Invisible in AI Answers
ChatGPT, Perplexity and Google AI Overviews cite a small set of sources. If your brand isn’t one of them, you’re left off the shortlist.
03
No Way to Measure AI Visibility
Search Console shows Google clicks, but not whether AI assistants mention you. Without tracking, you can’t tell what’s working.
End-to-End Solutions to Empower Your Business
From technical SEO to generative engine optimization, we make your site easy for search engines and AI assistants to crawl, understand and recommend.
Technical SEO
Site audits, Core Web Vitals and page speed, crawling and indexing, schema markup and internal linking.
On-Page SEO
Keyword mapping, titles, meta descriptions, headings and focused improvements for pages close to page one.
GEO (AI Search Visibility)
Entity and schema work, llms.txt, answer-first page structure and tracking how often AI assistants cite your brand.
What our SEO services include
- Technical SEO audit: crawling, indexing, redirects, broken links, duplicate content and site structure.
- Page speed and Core Web Vitals: image optimisation, caching and loading fixes, measured with PageSpeed Insights.
- Schema markup: Organization, FAQ, Article, Breadcrumb and Service schema so search engines understand your pages.
- On-page optimisation: keyword mapping, titles, meta descriptions, headings and internal links.
- Quick wins from Search Console: finding pages that already rank on page two and moving them to page one.
What our GEO services include
Generative engine optimization (GEO) is the work of getting your brand mentioned and cited in AI-generated answers, from tools like ChatGPT, Perplexity, Gemini and Google AI Overviews.
- AI visibility baseline: checking how AI assistants answer the questions your buyers ask, and whether your brand appears.
- Answer-first pages: restructuring key pages so they give clear, quotable answers, with definitions, comparisons and FAQs.
- Entity and schema work: making it clear who you are, what you offer and where you operate, consistently across your site and profiles.
- llms.txt and crawler access: a curated guide to your most important pages for AI tools, and making sure AI crawlers can reach your content.
- AI referral tracking: a GA4 channel for traffic from ChatGPT, Perplexity, Gemini, Copilot and others, plus monthly visibility checks.
SEO vs GEO: what’s the difference?
| SEO | GEO | |
|---|---|---|
| Goal | Rank in Google’s search results | Be mentioned and cited in AI-generated answers |
| Where it shows | Google and Bing results pages | ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews |
| What it relies on | Technical health, relevance and links | Clear answers, trusted mentions and consistent entity information |
| How it’s measured | Rankings, clicks and Search Console data | AI mentions and citations, and AI referral traffic |
The two work together. AI assistants often draw on pages that already rank well, so strong SEO is the foundation for GEO.
How we work
- Audit: a technical SEO audit and an AI visibility baseline for your most important topics.
- Fix: technical issues, page speed and schema first, because they hold everything else back.
- Optimise: priority pages for both search rankings and AI answers.
- Track and report: monthly reporting on rankings, clicks, AI mentions and AI referral traffic.
Results
SEO: for The Yoga Institute, our SEO work increased clicks by 18% and grew top-10 keyword rankings by 51% in three months. Read the case study.
GEO: for Saaras, a provider of FIPS-certified Istio distributions, our GEO work got the brand cited by Google AI Overviews and Gemini for “Istio FIPS” within three months, and named as a FIPS Istio provider next to Tetrate and Chainguard. Read the Saaras case study.
Further reading
Frequently Asked Questions
What is GEO (generative engine optimization)?
GEO is the practice of making your brand more likely to be mentioned and cited in AI-generated answers from tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews. It focuses on clear, quotable content, consistent information about your brand and making sure AI crawlers can access your site.
What is the difference between SEO and GEO?
SEO aims to rank your pages in search results such as Google. GEO aims to get your brand mentioned and cited in AI-generated answers. They overlap: AI assistants often draw on pages that already rank well, so SEO is the foundation for GEO.
Do I still need SEO if I focus on GEO?
Yes. Technical health, relevant pages and authority still decide what search engines and many AI assistants can find and trust. GEO builds on top of good SEO rather than replacing it.
How long does SEO take to show results?
Technical fixes and improvements to pages already close to page one can show results within weeks. Gains on competitive keywords usually take several months of consistent work.
How do you measure AI search visibility?
We check a fixed set of buyer questions in AI assistants each month to see whether your brand is mentioned or cited, and track AI referral traffic in Google Analytics 4 with a dedicated AI assistants channel.
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