Pampered Chef Doubled Average Order Value to $97 with Bloomreach Engagement
MarTech automation · Bloomreach Engagement · Email · E-commerce · USAHow Pampered Chef doubled average order value from $48 to $97 and grew revenue by 5% in 10 months with Bloomreach Engagement.
About Pampered Chef
Pampered Chef is a US kitchenware brand that sells cookware, tools and pantry products to home cooks.
The challenge
Pampered Chef wanted each customer to spend more per order, and to win back shoppers who added products to their cart but left before completing checkout.
That called for connected, behaviour-based email journeys in Bloomreach Engagement that put the right products in front of each shopper and brought them back at the right moment.
What we did
Personalised product recommendations
We set up Bloomreach recommendations to suggest the best-matched products for each shopper in their emails, based on what they viewed and bought, so customers discovered complementary items and added more to each order.
Checkout-completion email journeys
We built email journeys that guided shoppers who had started checkout through to purchase, with timely reminders that brought them back to finish their order.
Abandoned cart emails
We launched automated abandoned cart emails that reminded shoppers of the products they left behind, alongside recommended items, to recover lost orders and lift basket size.
Results
Over 10 months, the programme changed how much each Pampered Chef customer spent per order.
- Average order value doubled, from $48 to $97.
- Revenue grew by 5% over the same period.
Bigger orders come from relevance. When recommendations, checkout reminders and abandoned cart journeys work together on the same customer data, every shopper sees products that fit them, and more carts turn into larger orders.
Key learnings
- Connect the journeys. Recommendations, checkout reminders and cart recovery perform better as one system than as separate campaigns.
- Use behaviour, not batch sends. Triggering emails from what each shopper does keeps them relevant and timely.
- Give it time to compound. The full effect, a doubling of order value, built up over 10 months.
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