6sense is an account-based marketing (ABM) and sales intelligence platform known for predictive AI that identifies which accounts are in-market and likely to buy. Teams look for 6sense alternatives when they need something simpler, want a different pricing model, already have some of the capabilities in their CRM, or need a tool that fits a smaller ABM programme.
6sense does not publish prices. Its pricing page lists packages that combine Sales Intelligence with data credits and Predictive AI, with demos for pricing. This guide covers seven alternatives and who each one suits.
6sense alternatives at a glance
| Alternative | Best for | Main strength | Pricing model |
|---|---|---|---|
| Demandbase | Enterprise ABM across marketing and sales | Account identification, intent, advertising and orchestration | Platform fee plus a flat fee per user, on request |
| RollWorks | Mid-market teams starting ABM | Account-based advertising and simpler setup | On request |
| ZoomInfo | Sales teams that need contact data | Large B2B contact and company database with intent signals | On request |
| Apollo.io | Startups and lean sales teams | Contact data plus sequencing in one tool | Free plan and self-serve tiers |
| HubSpot | Teams already on HubSpot | ABM features built into the CRM | Per seat, by hub and tier |
| Bombora | Teams that want intent data to feed other tools | Third-party B2B intent data | On request |
| Clay | Teams building their own data workflows | Data enrichment and automation from many providers | Self-serve plans |
Plans change often, so confirm current pricing with each vendor.
1. Demandbase
Demandbase is 6sense’s closest competitor for enterprise ABM, covering account identification, intent data, account-based advertising and sales insights. Its pricing page describes a platform fee plus a flat fee per user. Read our Demandbase vs RollWorks comparison.
2. RollWorks
RollWorks, from AdRoll, suits mid-market teams that want to start ABM with account-based ads and a lighter setup. See our list of RollWorks alternatives.
3. ZoomInfo
ZoomInfo is strongest as a B2B contact and company database, with intent signals and sales tools on top. It suits teams whose main gap is reaching the right people inside target accounts.
4. Apollo.io
Apollo combines contact data with email sequencing and is popular with startups and lean sales teams. It is less of a full ABM platform but covers prospecting at a lower cost.
5. HubSpot
If you already run marketing and sales on HubSpot, its ABM tools let you set target accounts, track engagement and coordinate outreach without another platform. Compare HubSpot vs Zoho CRM.
6. Bombora
Bombora specialises in B2B intent data, showing which companies are researching topics related to your product. Many teams feed it into their CRM, ads or another ABM tool rather than using it alone.
7. Clay
Clay lets teams pull data from many enrichment providers and build their own account research and outreach workflows. It suits teams with GTM engineering skills. See what GTM engineering is and where Clay fits in a GTM engineering stack.
How to choose a 6sense alternative
- Start from your goal: finding in-market accounts, reaching the buying committee, advertising to accounts, or giving sales better data.
- Check what your CRM already does: you may only need intent data or enrichment on top.
- Match the tool to your programme size: a pilot of 20 to 50 accounts rarely needs an enterprise platform.
- Compare total cost: licences, data credits, ad spend and the time to run the platform well.
For a wider view, read our guide to ABM platforms and our step-by-step B2B ABM strategy, or browse all our platform comparisons.
How MindMark helps
MindMark plans and runs account-based programmes for B2B tech companies, including platform selection, data, targeting and campaigns. For Codejudge, our ABM programme tripled qualified pipeline in 18 months. See our ABM and lead generation services or book a call.
Frequently asked questions
Demandbase is the closest like-for-like alternative for enterprise ABM. RollWorks suits mid-market teams starting out, while ZoomInfo and Apollo suit teams whose main need is contact data and prospecting.
6sense does not publish prices. Its pricing page lists packages combining Sales Intelligence with data credits and Predictive AI, priced through a demo.
Apollo.io offers a free plan and self-serve tiers, and HubSpot’s ABM tools may cover your needs if you already use HubSpot. Compare total cost, including data credits and the time needed to run the platform.
Not always. Many teams start with a defined account list, their CRM, LinkedIn and personalised outreach, and add a platform once the programme proves its value.
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