For consumer apps and D2C brands in India

MarTech and CRM implementation for consumer apps

We set up MoEngage, CleverTap, WebEngage, Bloomreach and your CRM so onboarding, activation, retention and win-back run on what users actually do in your app, across push, in-app, WhatsApp, SMS and email.

  • Event tracking plan and SDK setup your developers can follow
  • Lifecycle journeys live in weeks, built in your own platform account
  • DLT-registered SMS and approved WhatsApp templates handled for you

Brands we’ve worked with

  • IKEA
  • Ted Baker
  • Pampered Chef
  • Blue Rewards by Al-Futtaim
  • Flout Software
  • The Yoga Institute
  • Codejudge
  • Dovesoft
  • SafeMailer
  • Saaras
  • Aga Holidays
  • Burraa
  • AllRemote
  • Heal Vidyarthi
  • Fuzen
  • MHB Academy
  • Salad Days
What we implement

Everything between your app and a returning user

Event tracking and SDK setup

A tracking plan of events and user attributes, SDK integration support for Android, iOS and web, and QA before any campaign runs.

Onboarding and activation journeys

Signup, KYC, first purchase and first-week flows that react to what each user did or skipped.

Retention and win-back

Cart and browse reminders, renewals, churn-risk segments and lapsed-user campaigns with frequency caps and quiet hours.

WhatsApp, SMS and push

WhatsApp template approvals, DLT-registered SMS templates, push and in-app set up so every channel runs from one journey.

CRM and data integrations

Your CRM, backend, payments and ad platforms connected to the user profile through APIs and webhooks, so data stays in sync.

Migration and reporting

Moving between platforms without losing users, templates or history, plus dashboards tied to retention and revenue.

Platforms

We work in the stack you already pay for

Customer engagement

  • MoEngage
  • CleverTap
  • WebEngage
  • Bloomreach Engagement

CRM

  • HubSpot
  • Zoho
  • Salesforce

Data and ads

  • GA4
  • Google Tag Manager
  • Google Ads
  • Meta Ads
  • APIs and webhooks
How we work

Audit first, build second

  1. AuditYour events, journeys, channels and data flows, with gaps ranked by effort against value.
  2. PlanTracking plan, segments, triggers and channel rules agreed before any build.
  3. Build and testJourneys, templates and integrations tested against real user data.
  4. Run and improveLaunch, A/B test and expand, handed to your team or on a monthly retainer.
Book a MarTech audit

Find out what your stack can already do

  • A 45-minute working session on your tracking, journeys and channels, not a sales pitch.
  • A written summary of the highest-value journeys for your app, ranked by effort.
  • An honest read on whether you need a new platform or better use of the one you have.

Tell us about your app

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    Questions app teams ask us

    Which platform should we choose: MoEngage, CleverTap or WebEngage?
    It depends on your channels, data volume and budget. All three cover push, in-app, email, SMS and WhatsApp. We compare them against your use cases in the audit, and if you already have one, we usually recommend using it better before switching.
    How long before journeys are live?
    The audit takes one to two weeks. A first set of journeys is usually live four to eight weeks after that, depending on how quickly your developers can ship the tracking events.
    Do you need our developers?
    For a few days, yes. SDK and event changes ship in your app, so we give your developers a clear tracking plan and QA their work. The journeys, templates and platform setup are done by us.
    How do you handle consent and Indian regulations?
    Consent is stored on the user profile and every channel reads from it. We build with the Digital Personal Data Protection Act and TRAI’s DLT rules for commercial SMS in mind, though your legal team should sign off on the final setup.

    See what your app could automate this quarter